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Farming Smarter exists to drive agriculture innovation at the farm level. We attract a community of passionate innovators and provide agronomic testing, scientific knowledge, and the right connections for them to succeed. We are a trusted source for regional adaptation of profitable and resilient crops, cropping systems, and agronomic practices. Farming Smarter instills a culture of innovation and takes a bottom-up approach that is gritty, practical, and achievable. As a flexible and responsive organization, we take chances, break the rules, and encourage failure so we can learn. We adapt and excel at innovation development and adoption. This is crucial to keep farmers competitive and viable in a complex and dynamic environment.